As media education emerges as a worldwide field of knowledge, more training
and research is needed in media literacy in the fight for a more democratic, plural and
participative media that is mindful of social and civic issues. The aim of media literacy
is to educate the audience into becoming more critical and adept at deciphering the
media message. In the current media context, university radios are now a consolidated
reality. Internet and the new technologies have contributed to their expansion,
transforming traditional radio into a new interactive concept. Although university radios
have existed for years, it is only now, thanks to Internet and the commitment of
universities, that they are endowed with new communicative, transformative
capabilities without succumbing to commercial demands. This paperwork discusses the
programming of seventeen Spanish college radio stations. For this, websites and blogs
have been revised, highlighting programs and advertising that are dedicated to
developing content with a social turns and civic participation. Today’s university radio
provides a perfect framework for media education to show that an alternative medium
that differs substantially from commercial radio is possible, with public service,
citizenship training and focus on social development as its main goals, avoiding the
tyranny of listener share and the business pressures imposed on commercial
broadcasters. It also analyzes the social intervention in college radio charts, as an
opportunity to present an alternative dialogue, in terms of the development of a bigger
critical audience, all as a practical example of what media education can achieve.