Browsing Enlightening tourism -- V. 01, n. 2 (2011) by Title
Now showing items 1-4 of 4
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From brand placement to tourism product placement : fiction series as promotional support of tourism destinations
(Universidad de Huelva, 2011)Every day more consumers spend much of their free time to the consumption of audiovisual series, which is reflected in the notable increase in downloads and audiences. Therefore, many sectors have decided to use audiovisual ... -
Reseña del libro de Nigel Morgan, Annette Pritchard and Roger Pride (eds.), Destination Brands : Managing Place Reputation
(Universidad de Huelva, 2011) -
Segmenting the USA. Non-travel market
(Universidad de Huelva, 2011)Tourism marketers focus on understanding the many different segments that comprise their visitors. Understanding these segments� motivations for travel is important in order to motivate repeat visitation and to attract ... -
The Social legitimacy of golf tourism : an application to the golf courses of Andalusia
(Universidad de Huelva, 2011)Today, respect for the natural environmental is a variable that plays an important role when it comes to configuring a tourist destination or product, particularly since this is an industry for which the location is ...