2.0 Society Convergences: Coexistence, Otherness, Communication and Edutainment

Abstract

The research finds justification given the incidence and magnitude they currently have in the human social sphere in the framework of the so-called Society 2.0. Derived from this framework, this approach must specially consider education as a vital social process. The same happens with information and communication technologies since they are frequently and increasingly used as mediation in educational contexts and because of their undeniable mediation in human interactions. Consequently, one of the most relevant questions tackled in this research refers to the disciplines required to provide a sufficiently broad theoretical and conceptual background for the scientific basis of the convergence between communication, edutainment, coexistence and otherness to effectively transform the last two concepts into measurable variables. The paper results from the content and a systemic analysis using ATLAS.ti software of published scientific documents for the last two decades about the phenomena of coexistence and otherness. As a main result, the researchers present a taxonomy that includes dimensions and indicators that enable the conversion of both constructs into measurable variables. Thus, a convergence to address the scientific study of coexistence and otherness from communication and edutainment emerged. The review also provides a theoretical basis for designing intervention models aimed at promoting coexistence. Edutainment is also incorporated as a novel tool to promote pro-social attitudes