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dc.contributor.authorPerea El Khalifi, David
dc.contributor.authorBonsón Ponte, Enrique 
dc.contributor.authorBednarova, Michaela
dc.identifier.citationPerea, D., Bonsón, E., & Bednárová, M. (2021). Citizen reactions to municipalities’ Instagram communication. In Government Information Quarterly (Vol. 38, Issue 3, p. 101579). Elsevier BV.
dc.description.abstractIn this paper, we explore how local governments are using Instagram as a communication tool to engage with their citizens, using data from the municipalities of Andalusia (Spain). We seek to identify the determinants of local government use of Instagram, the determinants of activity in this channel and the determinants of citizen reactions in order to understand the influence of media types (picture, video or album) used in municipality posts, and to understand content type (what the post is about). Instaloader, an open source intelligence (OSINT) tool for Instagram, was applied. It made it possible to automatically extract all posts of the analysed municipalities (14,742 posts). These were later automatically analysed using R, an open source software. It was determined that of the 29 Andalusian local governments with the highest populations, only those that maintain an account on Instagram, totalling 17 municipalities (58.62%), would be part of the final analysis. Our findings demonstrate that when local governments have a high level of debt, they do not maintain and actively use Instagram accounts. We also found that quality of posts’ content is more important than quantity of followers, since there is no significant relationship between citizen reactions and the number of inhabitants of a municipality or the number of followers (audience), while there is a significant negative relationship between the number of posts (activity) and reactions. Our results also highlight that the level of reactions can be stimulated by certain media and content types.es_ES
dc.description.sponsorshipThe authors disclosed receipt of the following financial support for the research, authorship, or publication of this article: This work was supported as beneficiaries of the “Programa Operativo FEDER Andalucía 2014-2020”, by the Regional Government of Andalusia (Spain), General Secretary for Universities, Research and Technology [Research Projects UHU-1253498].Funding for open access charge: Universidad de Huelva / CBUA
dc.relation.isversionofPublisher’s version
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España
dc.subject.otherLocal Governmentses_ES
dc.subject.otherSocial Mediaes_ES
dc.subject.otherCitizen reactionses_ES
dc.titleCitizen reactions to municipalities’ Instagram communicationes_ES
dc.subject.unesco53 Ciencias Económicases_ES

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