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dc.contributor.authorVizcaíno Verdú, Arantxa 
dc.contributor.authorAguaded, José Ignacio 
dc.contributor.authorContreras Pulido, Paloma
dc.identifier.citationVizcaíno Verdú, A., Aguaded Gómez, I., & Contreras Pulido, P. (2021). Understanding Transmedia Music on YouTube through Disney Storytelling. Sustainability, 13(7), 3667. DOI:
dc.description.abstractTransmedia storytelling has been integrated into contemporary society through social media, where influencers have enabled the building of worlds.Within this environment of humaninteraction, fiction and converging social realities have become an essential tool to tell stories. On YouTube, storytelling has expanded to music, where cover videos take on great relevance. The aim of this study is to understand the transmedia music phenomenon due to the impact of music on the platform. To this end, we applied a methodology that stemmed from Grounded Theory principles in the analysis of 300 Disney animation song covers in three stages: (1) deductive and inductive codebook development; (2) social network analysis; and (3) statistical test. The results showed that youtubers highlight specific audiovisual codes from the film and cultural industries. Furthermore, we observed these productions often display configurations that expand the original story through performance, location, costumes, make-up, among others. We argue that, on the digital sphere, a sustainable transmedia music paradigm is developing, where performers construct more meaningful and valuable stories.es_ES
dc.relation.isversionofPublisher’s versión
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.subject.otherTransmedia musices_ES
dc.subject.otherMusic storytellinges_ES
dc.subject.otherTransmedia storytellinges_ES
dc.titleUnderstanding Transmedia Music on YouTube through Disney Storytellinges_ES

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