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Browsing by Author "Castillo Abdul, Bárbara"
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Educomunicación y 'Media Literacy': Espacios de referencia en divulgación científica y académica en español
Aguaded, José Ignacio; Castillo Abdul, Bárbara; Romero Rodríguez, Luis Miguel
(Universidad Rey Juan Carlos, 2020-11)
La presente investigación realiza una revisión pormenorizada de los principales espacios de divulgación de investigaciones sobre educomunicación y media literacy en Iberoamérica, tomando como referencia revistas de alto ... -
El «efecto ventrilocuo» en las agencias internacionales de noticias. Revisión teórica e incidencia en las nuevas formas de desinformación
Civila de Dios, Sabina; Castillo Abdul, Bárbara; Romero Rodríguez, Luis Miguel(Universidad Complutense de Madrid. Facultad de Ciencias de la Información, 2021-05)
Esta investigación reflexiona, desde una perspectiva teórica, cómo a través de las agencias de noticias se difunden la mayoría de los acontecimientos internacionales que llegan al resto de los medios de comunicación, ... -
El engagement de participantes en MOOC (Massive Open Online Courses): Análisis del diseño instruccional y elementos alternativos
Castillo Abdul, Bárbara; Bonilla del Río, Mónica (Universitat Autónoma de Barcelona, 2021)Los MOOC (Massive Open Online Courses) han significado una oportunidad de formación y emprendimiento en el escenario educativo. La presente investigación aborda un caso de estudio, cuyo objetivo es conocer e identificar ... -
Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador
Castillo Abdul, Bárbara; Romero Rodríguez, Luis Miguel; Balseca, Johana (SAGE Publications, 2021)
The objective of this article is to analyze the contents and unconventional advertising narratives of the eight most important women in the world of fashion in Spain and Ecuador in relation to the number of followers and ... -
‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content
Castillo Abdul, Bárbara; Jaramillo Dent, Daniela; Romero Rodríguez, Luis Miguel(MDPI, 2021-04)
The current media environment is complex and has important effects on all aspects of life, including beauty and health. In this sense, YouTube has become one of the main contexts for the dissemination of tutorials and ... -
Influence and Relationship between Branded Content and the Social Media Consumer Interactions of the Luxury Fashion Brand Manolo Blahnik
Castillo Abdul, Bárbara; Bonilla del Río, Mónica; Núñez Barriopedro, Estela (MDPI, 2021-03)Social networks are particularly significant in marketing and advertising because they provide platforms that offer interactive network channels to develop consumer brands. Among the most useful platforms of this type ... -
Influencers With Intellectual Disability in Digital Society: An Opportunity to Advance in Social Inclusion
Bonilla del Río, Mónica; Castillo Abdul, Bárbara; García Ruiz, Rosa; Rodríguez Martín, Alejandro (Cogitatio Press, 2022)Social networks are appointed as an opportunity to socially normalize disability, as demonstrated by the growing number of influencers with a disability who are followed by millions of users. Likewise, intellectual ... -
Kid influencers in Spain: understanding the themes they address and preteens' engagement with their YouTube channels
Castillo Abdul, Bárbara; Romero Rodríguez, Luis Miguel; Larrea Ayala, Ana (Elsevier, 2020-09)
This research analyses the contents of the videos of the ten Spanish children's YouTube channels with the highest number of followers and video plays to identify correlations between the thematic axes of the videos and ... -
Learning Leaders: Teachers or Youtubers? Participatory Culture and STEM Competencies in Italian Secondary School Students
Gil Quintana, Javier; Malvasi, Viviana; Castillo Abdul, Bárbara; Romero Rodríguez, Luis Miguel(MDPI, 2020-09)
Youth is increasingly learning in non-conventional contexts, such as social networks or video platforms, courses, and tutorials. This research aims to diagnose the role of participatory culture, digital resources, social ... -
YouTube videos for young children: an exploratory study
Caldeiro Pedreira, Mari Carmen; Renés Arellano, Paula; Castillo Abdul, Bárbara; Aguaded, José Ignacio(Universitat de Barcelona, 2022)
The consumption of videos on the Internet by young children is increasing, and therefore, when they start school, a great part of their knowledge, behaviors, and attitudes, will be influenced by the contents they have ...