Browsing by Author "Fraiz Brea, José Antonio"

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From brand placement to tourism product placement : fiction series as promotional support of tourism destinations

Araújo Vila, Noelia; Fraiz Brea, José Antonio (Universidad de Huelva, 2011)

Every day more consumers spend much of their free time to the consumption of audiovisual series, which is reflected in the notable increase in downloads and audiences. Therefore, many sectors have decided to use audiovisual ...

Now showing items 1-1 of 1

From brand placement to tourism product placement : fiction series as promotional support of tourism destinations

Araújo Vila, Noelia; Fraiz Brea, José Antonio (Universidad de Huelva, 2011)

Every day more consumers spend much of their free time to the consumption of audiovisual series, which is reflected in the notable increase in downloads and audiences. Therefore, many sectors have decided to use audiovisual ...