Browsing by Author "Kumari Sarangal, Rajani"

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Mediating role of customer experience between innovation and performance a study of quick service restaurants (QSRs)

Singh, Rajesh; Kumari Sarangal, Rajani; Sharma, Priyanka (Universidad de Huelva, 2020)

The primary rationale of this study is to examine the impact of innovation on customer experience (CP) and customer performance (CP) in the Quick Service Restaurants (QSRs). The study further analyzes the impact of customer ...

Now showing items 1-1 of 1

Mediating role of customer experience between innovation and performance a study of quick service restaurants (QSRs)

Singh, Rajesh; Kumari Sarangal, Rajani; Sharma, Priyanka (Universidad de Huelva, 2020)

The primary rationale of this study is to examine the impact of innovation on customer experience (CP) and customer performance (CP) in the Quick Service Restaurants (QSRs). The study further analyzes the impact of customer ...