Browsing by Author "Araújo Vila, Noelia"

Now showing items 1-2 of 2

From brand placement to tourism product placement : fiction series as promotional support of tourism destinations

Araújo Vila, Noelia; Fraiz Brea, José Antonio (Universidad de Huelva, 2011)

Every day more consumers spend much of their free time to the consumption of audiovisual series, which is reflected in the notable increase in downloads and audiences. Therefore, many sectors have decided to use audiovisual ...
Tourism ambassadors as special destination image inducers

Morand, Jean Claude; Cardoso, Lucília; Matos Pereira, Alexandra; Araújo Vila, Noelia; Goretti Feijó de Almeida, Giovana (Universidad de Huelva, 2021)

The image of destinations is a key factor when it comes to positioning and attracting the attention and interest of potential tourists. That being, the subject matter is relevant to experts and academics as well as ...

Now showing items 1-2 of 2

From brand placement to tourism product placement : fiction series as promotional support of tourism destinations

Araújo Vila, Noelia; Fraiz Brea, José Antonio (Universidad de Huelva, 2011)

Every day more consumers spend much of their free time to the consumption of audiovisual series, which is reflected in the notable increase in downloads and audiences. Therefore, many sectors have decided to use audiovisual ...
Tourism ambassadors as special destination image inducers

Morand, Jean Claude; Cardoso, Lucília; Matos Pereira, Alexandra; Araújo Vila, Noelia; Goretti Feijó de Almeida, Giovana (Universidad de Huelva, 2021)

The image of destinations is a key factor when it comes to positioning and attracting the attention and interest of potential tourists. That being, the subject matter is relevant to experts and academics as well as ...