Browsing by Author "Núñez Barriopedro, Estela"

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Influence and Relationship between Branded Content and the Social Media Consumer Interactions of the Luxury Fashion Brand Manolo Blahnik

Castillo Abdul, Bárbara; Bonilla del Río, Mónica; Núñez Barriopedro, Estela (MDPI, 2021-03)

Social networks are particularly significant in marketing and advertising because they provide platforms that offer interactive network channels to develop consumer brands. Among the most useful platforms of this type ...

Now showing items 1-1 of 1

Influence and Relationship between Branded Content and the Social Media Consumer Interactions of the Luxury Fashion Brand Manolo Blahnik

Castillo Abdul, Bárbara; Bonilla del Río, Mónica; Núñez Barriopedro, Estela (MDPI, 2021-03)

Social networks are particularly significant in marketing and advertising because they provide platforms that offer interactive network channels to develop consumer brands. Among the most useful platforms of this type ...