Browsing by Author "Guerreiro, Manuela"

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Are myths and legends used in tourism communication as a resource? : the case of Algarve online brochures

Pérez Aranda, Javier R.; Guerreiro, Manuela; Mendes, Julio (Universidad de Huelva, 2015)

Tourist destinations are in search of differentiation in order to improve their attractiveness. According to the literature, myths and legends can play an important role as a tourism resource and, therefore, institutio ...

Now showing items 1-1 of 1

Are myths and legends used in tourism communication as a resource? : the case of Algarve online brochures

Pérez Aranda, Javier R.; Guerreiro, Manuela; Mendes, Julio (Universidad de Huelva, 2015)

Tourist destinations are in search of differentiation in order to improve their attractiveness. According to the literature, myths and legends can play an important role as a tourism resource and, therefore, institutio ...