@misc{10272/9635,
year = {2015},
url = {http://hdl.handle.net/10272/9635},
publisher = {Grupo Comunicar},
title = {Los mecanismos de seducción en los anuncios televisivos},
author = {Villanueva Rengel, Gloria and Sánchez-Garrido Ramos, Daniel and Ferrés i Prats, Joan},
}