Spanish Internet users and tourism : analysis of online tourist behaviour among experienced users

Abstract

Internet and E-commerce continue to expand in today´s information and communication society. This research focuses on the most relevant characteristics of experienced Spanish Internet users. More specifically, this document concentrates on Internet users and travellers who buy or may buy in the future services offered by travel agents or other operators in the tourism industry. The findings from this study were collected through questionnaires. Once collected, all the data was subjected to statistical analysis in order to determine the demographic characteristics, values, uses and attitudes of the individuals included in the sampling, as well as the interaction between the above mentioned items. This process allowed us to reach sound conclusions.