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dc.contributor.authorAraújo Vila, Noelia
dc.contributor.authorFraiz Brea, José Antonio
dc.date.accessioned2012-01-30T11:27:52Z
dc.date.available2012-01-30T11:27:52Z
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/10272/5443
dc.description.abstractEvery day more consumers spend much of their free time to the consumption of audiovisual series, which is reflected in the notable increase in downloads and audiences. Therefore, many sectors have decided to use audiovisual series as advertising (brand placement), being one of them the tourism sector (tourism product placement). There are many worldwide destinations that have decided to set in a fiction series, thus being viewed by thousands of spectators, which has resulted in increases in visitors. In the Spanish case is not so clear the use of this strategy, as it is analysed in this article.en_US
dc.description.abstractCada día más consumidores dedican gran parte de su tiempo libre al consumo de series audiovisuales, lo que se refleja en un notable incremento de descargas y audiencias. Por tanto, muchos sectores han decidido usar series audiovisuales como publicidad (colocación de la marca) siendo uno de ellos el sector turístico (colocación de producto de turismo). Hay muchos destinos alrededor del mundo que han decidido establecerse en una serie de ficción, siendo así vistas por miles de espectadores, lo que ha resultado en un incremento de los visitantes. En el caso de España el uso de esta estrategia no es muy claro, tal y como es analizado en este artículo.
dc.language.isoengen_US
dc.publisherUniversidad de Huelva
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.otherAudiovisual seriesen
dc.subject.otherBrand placementen
dc.subject.otherTourism placementen
dc.subject.otherTourist destinationen
dc.subject.otherMovie mapen
dc.titleFrom brand placement to tourism product placement : fiction series as promotional support of tourism destinationsen_US
dc.typeinfo:eu-repo/semantics/articleen_US
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess


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