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Browsing by Author "Marchi, Lucinao"
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Exploring Qualitative Data : the use of Big Data technology as support in strategic decision-making
Bertei, Manuela; Marchi, Lucinao; Buoncristiani, Diego (Universidad de Huelva, 2015)This paper is a preliminary study that investigates whether the Big Data technology contributes to making the strategic decision-making more objective. Decisions depend on the decision-makers´ knowledge and intuition, the ...