Browsing by Author "Cunha, Carlos"

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Thermal resorts of Extremadura and engagement with consumer in facebook (Spain)

Coutinho Pires dos Santos, Barbara; Filomena Torres, Maria; Cunha, Carlos; Durán Sánchez, Amador (Universidad de Huelva, 2016)

With the advent of social networks, the building of Engagement between consumers and brands surpassed the limits of off-line relationships, and became reflected on-line. Social networks became then an essential tool ...

Now showing items 1-1 of 1

Thermal resorts of Extremadura and engagement with consumer in facebook (Spain)

Coutinho Pires dos Santos, Barbara; Filomena Torres, Maria; Cunha, Carlos; Durán Sánchez, Amador (Universidad de Huelva, 2016)

With the advent of social networks, the building of Engagement between consumers and brands surpassed the limits of off-line relationships, and became reflected on-line. Social networks became then an essential tool ...